So you’re thinking about your wedding invitations. Whether you’re browsing online, heading to a stationery store or working with an independent stationer, you have one big decision to make that will impact the look, vibe and pricing. I’ve worked at Paper Source and created suites in all (but one) of these methods so I know my way around a bit! Shall we?
Do you have a printer at home? That’s a digital printer. Granted, my printing partners have the highest-quality digital printers so you don’t deal with the endless issues like at-home printing. Either laser or inket, digital printers print ink directly on top of paper with no texture. This is a nice go-to method for any design because you can use multiple colors and textures at once. There is a slight dulling effect from computer to print because of the color systems each requires, so if you’re super specific about color and tone, I always recommend ordering a test print.
Let’s. Get. Classy. Remember Johannes Gutenberg? The guy who printed bibles? He invented the printing press. I may have been the only one interested in this part of history class. BUT, letterpress printing is one of my absolute favorites. Not only because I have a wonderful Louisville local printing partner, Hound Dog Press, but because it has an amazing texture and quality. Letterpress is a type of relief printing. Custom plates are made for each design. Those plates are rolled with ink and pressed into paper. Each color is an additional pass, so letterpress typically is single-color.
When you get something shiny and metallic in the mail, it’s foil printed. Similar to letterpress, custom plates press into paper. But with foil printing, instead of pressing ink into the paper, you’re pressing a thin sheet of foil. Depending on the printer, this can be gold, silver, rose gold, holographic, and more. In most cases, foil printing can be paired with digital printing for more texture!
So this is the one I don’t really mess with a lot. But I’ll tell you about it anyways! So you get an invitation that isn’t either of the above methods. It’s a raised, glossy ink in one-color. It’s probably thermographic printing. If you know your prefixes, you know that thermo means heat. TRUE. In this printing method (to simplify it a lot), the design is printed onto the paper with a special slow-drying ink combined with embossing powder. When the powder is heated, it reacts by hardening.
Good-to-know Printing Concepts
Variable Printing: Any minor change made to a design that can be printed (front address blocks getting printed with multiple addresses is variable printing, 150 invitations that are identical is not variable printing)
Reverse Printing: In digital printing, reverse printing lets you appear to have a printed piece in white ink. This lets you control color specifically, if you can’t find a stock you like.
Paper Weight: Paper is measured in pounds. Your invitations, in my opinion, should fall between 110# and 240# paper. It’s a hard thing to explain in words but for reference, standard copy paper is 20#.
Bleed: When a design hits the edge of the paper, it’s called a bleed. This requires a design to initially extend past the edge of the paper, so the printer can trim off the excess.
Double-Sided: This should be self-explanatory but some printing methods don’t allow for double-sided printing without mounting another sheet.
Mounting: Essentially, gluing 2 pieces of paper together. This can create a double-sided effect if the printing method doesn’t allow for it or add a border around an existing sheet.
4-Color Process (CMYK): This is the color management system for digital printing. It means that a specific combination of 4 colors (Cyan, Magenta, Yellow, Black) are combined to produce the intended color.
RGB Colors: This is the color management system for monitors. When you’re talking about design, you have a specific combination of 3 colors (Red, Green, Blue) to produce the intended color. You can get close to a CMYK equivalent but it will always be more vibrant as RGB.
Pantone Matching System (PMS) Colors: Pantone is a color matching system used in letterpress and occasionally digital printing. This is a process of custom-mixing ink before printing to create a color consistent with the PMS Value. Again, you can get a pretty close match with CMYK values.