Lara MacGregor, or My Hopeful Life, is a blog and podcast hosted by Lara, telling her story of finding hope in the wake of a metastatic breast cancer diagnosis.
Lara left us in 2022 but her message of hope lives on.
We created a brand grounded in hope and transition for Lara that spoke to her attitude and mission.
brand strategy / identity / creative direction / web design / copywriting / book design
Lara passed away in 2022 after a long battle with cancer. We worked with her team to complete her book, a summation of the work she cared so much about, to tell stories, build hope, and guide readers through a workbook.
